ExhiPAX, Exhibit Design Package Information

The exhibit industry can trace it roots to medieval world fair. Day by day, exhibition is a growing industry and one that is contantly changing. Ever since the earliest exchange of goods, business people of all types have been looking for a better way to market their products. Trade shows, as part of an overall marketing plan, have become a primary source of boosting sales and promoting a product or service. The exhibit at these shows are magnets that draw buyers to a particular company or item. The exhibit carries a company's message by its design displays, and graphics.

I have long held to the Exhibition Industry.... people eager to do something that will attract their client's attention and, hopefully make their company's goal.

For this reason, one of the most important things those of us in the industry have to do listen and learn to interpret what is that those in the marketing campaign, wheter internally or as a client, really want to do or accomplish. One of the key masters involved in that contribution is the "Exhibit Designer".

The Exhibit Designer,to be trully effective, must be involved in the formative stages of the project with knowledge of objectives, goals, budgets, and products. It is also imperative to allocate a reasonable share of the budget to design. Almost 10 percent of the total construction budget on a major project may be sufficient, although it may not be enough on a minor project.

Above all, in order to be a major contributor, the designer must be included in client presentations. Their design are to work the designer must have client reaction. This can not be accomplished if the designer is hidden in a back room when the client arrives for the presentation.

The bottom line is that the role of design inan exhibit is the role of the designer. Unless the designer is an itegral part of the team, the goals of the exhibitor may well fall short of the requirements.

Wrote by : Tono K. P
Exhibit Designer